Team member photo

Craig Herlan (The Pool Guru)

President/Co-Founder

Craig Herlan is the President and co-founder of CoastLife Pool & Spa. Craig is originally from West Palm Beach, FL.  He returned to South Florida with his wife, Stefanie about 5 years ago where they started a family and opened CoastLife Pool & Spa. They now have two wonderful children and are loving every second.

Craig spent the twenty years prior to CoastLife working in facilities and business management from Pittsburgh, PA to California as well as owning a pool company back in California. He has worked in small to large tech companies working in the dynamic world of facilities management.  Craig has honed in on his customer service abilities while managing a variety of different projects.  His strengths are in understanding and finding business and more specifically individual needs of the customer. His attention to detail and his eye for design is a force to be reckoned with.  There is no doubt you're in great hands when Craig is around.

Craig is a Certified Pool Operator, CPO, Certified Pool Inspector, CPI and has his Residential Pool Contractor's license in the state of Florida. He has over 7+ years in the pool industry business and 20+ combined years in business, project and customer relations management.